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Abstract:  This study explores how established media services such as online newspapers meet the increasing popularity of social media. A case study of Aftonbladet.se was conducted in order to understand how one of the leading Swedish online newspapers uses social media and relates to this new media form. The case study offer indications of Sweden’s leading online newspaper’s take on new media developments, and reasoning within contemporary newspaper organizations around changing user relations.

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Speaker Bio: Cecilia Teljas is a PhD student at the Media Technology and Interaction Design Department at KTH, the Royal Institute of Technology, in Stockholm, Sweden. She received her Master of Science from KTH, with a specialization in Publishing Technology. She has worked as a production manager at the Swedish newspaper Aftonbladet, a software engineer at Ericsson, and as research engineer at KTH. Her PhD research focuses on how social media are being used in commuicating civic information, with emphasis on how the industries are influenced by social media interactions with users and citizens.